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Adriana Lee

Tech Reporter

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More From Adriana Lee

Millions or Billions? California Power Outages Leave Retail Uncertain

A lack of data, missing factors and moving winds have economic impact estimates differing widely.

Drest Styling Game Soft-Launches With Gucci

Early access for the fashion game app, with Gucci assets and even an Unia Pakhomova avatar, has started…

Pietra Debuts Rendering Tech for Fine Custom Jewelry

Pietra has an exclusive partnership with CVC Stones, which is featuring the buzzworthy start-up's…

Historic SF Boutique Gump’s to Reopen

A New York investment banker revives Gump's, a San Francisco luxury goods shop and the Bay Area's oldest…

Instagram Creates Threads Photo-Messaging App

With new Threads app, Instagram steps further into Snapchat territory, while giving parent Facebook a nifty…

Stitch Fix’s Mike Smith Talks Investments, Future of Retail

Coming off fourth-quarter earnings, the president and chief operating officer discusses business, investments…

Personalization, ‘Click and Collect’ to Fire Up Online Sales This Holiday Season

"Buy online, pick up in-store" also known as "click and collect" will help drive sales this season.

Stitch Fix Beats Estimates as Clients, Revenue Increase

The online styling service pulled in more active clients, by as much as 18 percent, and is doubling down on…

The North Face Releases Futurelight Outerwear

The North Face introduced the lightweight, waterproof and breathable textile at CES. Now its Gore-Tex killer…

Amazon Wearables Is Now a Thing

With Amazon's Echo Frames, Echo Loop and Echo Buds, people have options on how to wear their Alexa voice…

This Smart Garment Boosts Athletic Resistance Training

Blending aesthetics and athletics, TAU's wearable resistance-training pant will come out of stealth at SFIA's…

Verizon Media, Macy’s Partner on Augmented Reality Ads

Verizon Media signs Macy's to its new, more immersive ad technologies.

Pinterest Offers ‘Shop the Look’ Ads for Collections, More

Pinterest's latest updates look tailor-made for fashion and beauty, with multiple products for "Shop the…

IPhones Get Apple Business Chat Suggestions

Retailers, take note: When it comes to this small iOS 13 update for Apple Business Chat, a little thing could…

Facebook Introduces New Poll, AR and Playable Ads

Quick summary: Fewer words, more visuals.