More From Adriana Lee
Rise of the Retail Bots
Generative AI is a powerful way for tech platforms to court brands with visions of a bot-driven retail…
The Dangerous Art of Artificial Intelligence
Opportunities abound in the AI arms race that's afoot — but so do pitfalls.
What Brands Need to Know About Generative AI
Carrie Tharp, Google Cloud's recently minted vice president of strategic industries, talks to WWD about how…
EXCLUSIVE: Syky Partners With British Fashion Council on Collective Incubator
The digital luxury platform is linking with BFC NewGen on a curriculum-sharing scheme for its inaugural Syky…
FTC Lawsuit Alleges Amazon Traps People Into Prime Memberships
In its latest lawsuit, the FTC alleges Amazon tricks consumers into signing up for Prime, then derails…
Amazon Opens HQ2 on a Neighborly Note
Amazon's hunt for HQ2 set off a battle royale among cities, but ends with a community celebration at the Met…
What to Know About Google’s AI Apparel Try-on
The tech giant talks to WWD about building virtual fashion try-ons right into search, thanks to generative AI.
Stitch Fix’s Belt-tightening Notches Q3 Win
Or at least not as deep a loss as analysts feared. So Stitch Fix's worst days could be behind it — but it may…
Apple Officially Enters AR/XR With Vision Pro Headset
Apple introduces its mixed reality headset with Disney and Unity partnerships, a new app store, gesture…
Designer Charli Cohen to Debut Diablo IV Fashion/Gaming Collab
Blizzard Entertainment's upcoming game inspires a new physical collection that packs real and virtual…
Saint Laurent’s Berlin Site, New Appointment at LVMH, Nia Lynn Links With SI
Saint Laurent revealed the site of its men's show, LVMH has tapped a chief omnichannel officer, Nia Lynn by…
EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess
The K-beauty skin care hydration brand is getting its feet wet with 3D shopping, with plans to launch its…
Why Twitter’s New CEO Matters
Elon Musk used to hate ads. Now he's hired NBCUniversal's ad chief as the new Twitter CEO, in a sign he may…
Big Tech Is Back (Maybe) With a Big AI Bet (Definitely)
Recent earnings make one thing perfectly clear: Everyone is all in on AI and running with it for more…
Amazon’s Cost Cutting-fueled Comeback Is Underway
Amazon beat key estimates, with $127.4 billion in revenue and $3.2 billion in income, pushing shares up more…