YouGov
Gen Z Shopping Habits: Young Consumers Still Love Brick-and-Mortar Stores
YouGov data suggests that this young cohort is more inclined to spend time in stores.
‘Significant Gap’ Exists Between Consumer Wants and Brand Messaging on Cellulosic Fibers
Three-quarters of consumers want MMCFs sustainably sourced. But only 13 percent believe brands provide enough…
Value-Minded Back-to-School Shoppers Considering These Footwear Brands
A YouGov poll of consumers with school-age children has shined a light on the brands that are expected to…
WWD Recommends
Levi’s Leads Wrangler and Lee in Consumer Purchase Consideration
When it comes to jeans consumers want to buy, Levi's has led Wrangler and Lee when it comes to sales for the…
US Denim Consumers Value Comfort Over Fashion, Report Says
A new report finds that consumers just want to feel comfortable and confident in their jeans.
For Millennials, Brand Loyalty Falls Along Party Lines
Clinton or Trump isn’t the only choice dividing the country. Among millennials, the choice of which brands to…
GT Nexus: The State of the Global Supply Chain
Coming off of a challenging 2015, supply chain executives don't seem to think 2016 will be a breeze either.
Nike Named <em>Most Buzzed</em> Footwear Brand of 2015
Though Adidas might be the most-liked sneaker brand on Instagram, it would seem that outside of the internet…
GT Nexus Study Finds US Consumers Concerned TPP Will Negatively Impact Safety Standards Overseas
Almost one-third of U.S. consumers would pay up to 20 percent more for apparel produced responsibly stateside.
Stock-Outs Lead to Lost Sales for 58% of Shoppers
In-store stock outs, a sure sign of disappointment for expectant consumers, have plagued 75 percent of all…
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