Xiaohongshu
Prada Creates Bridge-themed Interactive Campaign Around Qixi
Prada will promote the campaign via an interactive project on Xiaohongshu, China's popular social commerce…
Chanel Opens Official Account for Its Fashion Business on Xiaohongshu
The Parisian fashion house is one of the last major luxury players to join, while its beauty arm has been…
Taobao and Tmall Deepen Ties With Xiaohongshu Via Cross-platform Shopping Function
The partnership will include the launch of joint merchant accounts and performance dashboards, allowing…
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‘TikTok Refugees’ Migrate to Xiaohongshu En Masse Ahead of U.S. Ban
On Tuesday, the Shanghai-based Xiaohongshu ranted as the most downloaded free app on the U.S. App Store.
Louis Vuitton’s Voyager Show Livestream Breaks Xiaohongshu Record
The experimental resee streaming attracted more than 470,000 unique visitors, setting a record for the luxury…
Galia Lahav ‘Deeply Sorry’ for Distress Among Chinese Customers
The brand's China distributor ran into financial trouble, and customers are demanding compensation for…
Virgil Abloh Opens Xiaohongshu Account Ahead of Off-White Beijing Show
The designer also teased that he will reveal a special collaboration with graffiti artist Katsu with a show…
Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…
Louis Vuitton Trials Livestreaming With China’s Xiaohongshu
Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive…
What to Watch: Influence China With Caution and Precision
Brands not only need to learn from the recent geopolitical storm but also the differences between influencers…
China’s Xiaohongshu Influencers Are Coming — Are Luxury Brands Ready?
Rita Wang is Xiaohongshu's number-one fashion influencer you have never heard of, and brands should embrace…
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