WNBA
Skechers Signs USC Basketball Star Kiki Iriafen as Its First College Athlete Ambassador
She was signed ahead of the 2025 WNBA draft.
Why Temi Fagbenle and Isaiah Stewart Switched to Basketball Shoes by This Barefoot Brand
"I've been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible," said Fagbenle.
Under Armour Adds Style-Savvy WNBA Star Nika Mühl to Its Athlete Roster
"The team behind the Under Armor brand is incredible. They're so innovative, creative and just relentless at…
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First Look at A’ja Wilson’s Unreleased Signature Sneaker in a New ‘Hyper Pink’ Colorway
The previously unseen colorway is expected to be released this spring.
This Nike Sabrina 2 Collab Celebrates Women in Basketball — and Beyond
The Titan x Nike Sabrina 2 'Make Space' debuts this month.
Exclusive: Holo Footwear Reveals WNBA Standout Jacy Sheldon’s First Signature Shoe
"We spared no expenses from what she wanted in the shoe," Holo Footwear CEO Rommel Vega told FN.
Nike Celebrates Women in Sports With First Super Bowl Ad in Almost 30 Years
Along with the launch of a brand new 'So Win' T-shirt, which is available now.
A’ja Wilson’s Nike A’One — the WNBA Star’s First-Ever Signature Shoe — Arrives in May
"We worked for over two years to create the Nike A'One to help me redefine the limits of greatness and…
Exclusive: What Happened When WNBA Star Kelsey Plum and Rapper Lay Bankz Met in Memphis?
"[Women have] been taking a back seat for a long time. The energy now is very unapologetic," said Kelsey…
Reebok Is the Latest Brand to Partner With the WNBA, Signing Multiyear Deal To Be an Authorized Footwear Supplier
"With a strong plan, the right resources and the welcoming arms of the WNBA, we're ready to dive in headfirst…
‘Look at the A’ja Wilson Effect:’ Everything the WNBA Star Told FN Before Signing Her New Nike Contract Extension
FN looks back at the most memorable quotes from our exclusive interview with the WNBA star in July.
New Balance CEO Joe Preston Thanks Retail Partners While Accepting Company of the Year Award at FNAA 2024
Preston said that wholesale partners are an important part of the company's overall strategy.
6 Reasons New Balance Scored the FNAA 2024 Award for Company of the Year
With victories on the global sports stage and product hits at the register, the athletic firm is riding a…
A’ja Wilson Opens Up About the Pressures and Joys of Having a Signature Shoe
"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a…
Nike’s Elliott Hill Discusses Role in the Growth of Basketball in First Public Appearance as CEO
Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's…