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WHY by Kingpins

What to Expect at Kingpins Amsterdam

Levi’s Strauss, Clean Production Action and Bluesign are among the industry experts that will lead a…

5 Ways to Brand Denim In the Future

Technology has altered the way denim is made, sold and performs. Isn’t it time for technology to change the…

WHY by Kingpins Emphasizes the Need for Branding

New denim innovations call for new marketing and branding tactics. WHY by Kingpins, a new show created by…

How Amsterdam is Proving Itself as a Denim City

Mariette Hoitink, HTNK founder and a co-founder of Amsterdam Denim Days, says a lot of cities and countries…