White Milano
White Milano’s Shifted Format Gains Traction
Renamed White Street Market and open to the public, the trade show turned out to be an opportunity for brands…
Global Relevance: International Trade Shows Lean Forward in Challenging Times
Show organizers are presenting more carefully articulated events that focus on the demands of the market.
Fashion Film Festival Milano to Support ICE’s Initiative in China
The city's film festival running Sept. 20 to 25 has produced a fashion movie to promote the "Style Routes to…
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White Milano Expands Location, Exhibitors
The trade show running Sept. 21 to Sept. 24 is committed to supporting small Italian fashion companies.
Fiorucci to Show Spring 2019 Collection at White Milano
The label was named special guest of the fair's September edition.
White Milano Focuses on Research and Sustainability
In its latest edition, running June 16 to 18 during Milan Fashion Week, the men's and women's trade show…
White Milano Opens Up to the City
The "White Street Market" project will bring consumers to the fair running June 16-18.
White Milano in Expansion Mode for Exhibitors and Location
Running Feb. 23 to 26, the upcoming women's edition of the format will showcase 546 brands on a total of a…
Urban and Sporty Styles Shine at White Show
The Milan-based three-day trade show closed on Jan. 15 with a 3 percent gain in foreign visitors.
White Trade Show to Introduce White Street Market
The Italian contemporary fashion exhibition will debut a new area dedicated to streetwear and open to public…
White Trade Show Boosts Numbers of Partnerships for June Edition
The London-based POAN label will be the special guest of the trade show and present its collection during…
White Trade Show Gears Up for January Edition
The Italian trade show has increased the number of exhibitors and has inked new partnerships to enhance its…
White Trade Show to Boost Its International Appeal
The Italian trade show renews the partnership with Copenhagen-based Revolver fair.
Sweeping Changes Take Hold at Milan Trade Shows
Milan's White and Super trade fairs are repositioning by fine-tuning their assortments and promoting…
Saldarini 1882 Trademarks 100% Cashmere Flakes Padding
The technique refines and employs cashmere as padding, bypassing duck feathers in down jackets.