WGSN
Aqua Hues, Mushroom Leather and Circular Sneakers Poised to Win in 2021: WGSN
The trend forecasting group revealed predictions about the movements, innovations and consumer behaviors that…
Moved by the Pandemic, Designers Put Sustainability Front and Center in Spring Collections
Amidst a pandemic, designers infused sustainability into Spring/Summer '21 collections and presentations.
WGSN’s F/W 22-23 Color Forecast Points to Demand for Timeless Fashion
Consumers will flock to color that has the ability to uplift and provide a comforting sense of warmth and…
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WGSN Names the Top Trends at Project, Coterie, Magic and More
WGSN director of mindset Amiyra Perkins expects to see a strong emphasis on comfort, durability and…
These Shopper Anxieties Might Dictate Retail’s Post-Covid Future
Shoppers' goals, priorities and fears have changed, and retailers must evolve to meet new expectations in a…
3 New Consumer Demographics Shaped by the Coronavirus
Trend forecasting firm WGSN identifies three new consumer groups taking shape in response to the rapidly…
WGSN Outlines New Consumer Sentiments Regarding the Pandemic
WGSN's new white paper describes how new routines, isolation and flashbacks of the Great Recession are…
Forecasted Spring Tones Celebrate Nature, Vitality, Digital Connection
Spring 2022 colors will lead with a magenta-toned "Orchid Flower," according to WGSN and Coloro.
Here’s What a Decade Has Changed in Fashion Retail
Successful apparel brands survived a tough decade because they understood the value of digital transformation…
Responsible Fashion Becomes More Popular as Gen Z Speaks Out
A WGSN study presented at Project New York shows Generation Z is leading the charge against climate change…
Tailoring Leads WGSN’s Men’s Buyers Guide for Fall/Winter 20-21
Tailoring is proving to be the biggest story in men's fashion since its demise, according to WGSN.
Millennial Women are Streamlining Their Lives by Dressing in Style Tribes
Millennial women are streamlining their lives by choosing to dress in style tribes, according to WGSN.
Sustainability, Communities Seen Key Drivers of Future Design Practices
The themes were discussed on Tuesday at the second Altagamma "Next Design Perspective" conference held at…
Brands Should be the New Outlets for Self-Expression, WGSN Says
In order to stand out, brands are deploying oddball marketing tactics and socially-charged messages.
WGSN Unveils Spring/Summer 2020 Men’s Fashion Trends at Project New York
Relaxed fits, elevated staples and casual suiting are on deck for Spring/Summer 2020.