Weekday
Weekday to Become H&M Group’s ‘Youth Destination’
The company is incorporating Monki and Cheap Monday into the Weekday unit.
Weekday Dyes Hemp Denim with Avocados and Red Onions
The H&M-owned brand experiments with hemp denim and dyes sourced from food waste.
Weekday Debuts First Jeans Made with Regenerated Textile Fiber Infinna
On Thursday, Weekday released just 64 pairs of women's jeans made with Infinited Fiber Company's unique…
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Weekday Launches Custom-Fit ‘Body Scan Jeans’ in Sweden
Weekday will begin its custom jeans program called Body Scan Jeans this week in partnership with custom-fit…
Justin Timberlake Defends His 2001 Denim Suit: ‘You Could Kind of Rock That Today’
Justin Timberlake defends the infamous denim suit he wore with then-girlfriend Britney Spears at the 2001…
Weekday’s New Denim Collection Reimagines Styles You Thought Were Dead
Weekday debuts "Denim Like it's 1999," a collection featuring low-rise jeans and cut-out denim made of 100…
Game of Thrones Star Models Denim Ensemble Made from ‘Reborn’ Fiber
On Tuesday, H&M-owned Weekday debuted a proof-of-concept denim outfit made with "cotton-like" material from…
Weekday Body Scans Customers for Custom Jeans Pilot
Weekday recently announced that it has begun to pilot custom-made jeans through H&M Group's innovation hub…
This Brand Says Perfection is an Overrated Quality for Sustainable Denim
By embracing sustainable fibers and their imperfections, Weekday urges consumers to reconsider how they view…
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