Weather
How Winter Storms Sweeping Across the US Are Impacting Retailers
Local retailers sound off.
Adidas Has a Cold-Weather Solution for Stan Smith Fans
Wearing sneakers in the winter weather has never seemed more possible thanks to a new collaboration between…
Why the Popularity of the Sneaker Drop is Really Just a Cry for Freshness
The "drop" model is more than just the flavor of the day for sneaker brands, it's becoming the way young…
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Adidas Outdoors Introduces New MyShelter Collection With $230 Rain Jacket
The first piece from Adidas Outdoor's latest collection targeting "urban adventurers" is a $230 technical…
Outerwear Sales Change With the Wind, So Brands Must Plan Accordingly
Outerwear can be as unpredictable as the weather. Here's how brands navigated last year's fall and winter…
Need to Weatherize Your Apparel Business? Look to the Food Aisle.
Campbell's Soup has figured out how to use the weather to to boost sales, and it's a lesson apparel…
Fashion Company Mistake? Blame the Weather
Hugo Boss and Primark are the latest fashion-industry players to attribute their worse-than-expected…
A Chilly Black Friday Could Impact Apparel Demand for the Holiday Shopping Weekend
This Black Friday, temps across the U.S. are expected to be chillier, and the weather may change what…
What the Apparel Industry Has Learned About Hurricanes
With hurricane season raging on, business leaders are waking up to the reality that they need a plan for…
Planalytics and NPD Partner to Provide Weather-Adjusted Data
Planalytics' weather modeling, combined with NPD's POS data, will provide visibility into weather's affect on…
Cold Weather is Good for Retail—But Only if Stores Plan Appropriately
Buy now, wear now consumers shop based on the current temperature but even when the weather cooperates…
Chilly December Weather to Boost Apparel Retail
Carolers aren't the only ones dreaming of a white Christmas. Retailers would welcome a visit from Frosty…
Cowen Says Abnormally Warm Weather Risk on the Rise
In a research note Monday, analysts at Cowen & Company said we could be looking at another set of abnormally…
Cowen: A Cold December Could Heat up Apparel Sales
Things could be looking up for apparel thanks to the weather.
Could a Tech Merger Help Retailers Weather the Storm?
Unpredictable weather patterns won't be such an easy card for struggling retailers to play in the near future.