Vuarnet
Ain’t No Mountain High Enough for Three Well-known Brands Elevating Their Marketing
Innovative marketing is no easy task, but Vuarnet, Fire + Ice and The North Face are inhaling some mountain…
What Will AI Mean for Fashion?
It's not just ChatGPT — artificial intelligence has already infiltrated the industry, from design apps to…
Vuarnet Men’s Fall 2023
The resurrected brand continues to honor its heritage while moving forward.
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Vuarnet Men’s Spring 2023
For his second collection, artistic director Boramy Viguier went for utilitarian shapes, 3D-printed…
Brewing Up a Couture-like Coffee Brand in Paris
Momus is the brainchild of fashion and luxury executive Lionel Giraud.
Vuarnet RTW Fall 2022
Artistic director Boramy Viguier explored the mystical pull of the mountain from snow-capped peak to…
Vuarnet Expands U.S. Presence With Opening of New York Boutique
The second store for the French brand is part of an aggressive push back into the U.S. market since its…
Vuarnet Opens First Store
The iconic French eyewear brand is undergoing an aggressive relaunch, with an outdoor clothing collection…
Jean Vuarnet, Eyewear Icon and Champion Skiier, Dies at 83
Vuarnet pioneered a popular skiing technique known as l'oeuf, or the egg.
Rag & Bone, Vuarnet Link on Eyewear
The four sunglass styles are set to launch next month.
Vincent Cassel Named Face of Vuarnet
The brand is hoping the French actor will help them get back brand awareness in the U.S.
Alain Mikli Buys Sunglasses Manufacturer Vuarnet
Alain Mikli International said Thursday it has acquired French sunglasses manufacturer Vuarnet.
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