Urban Decay
College Students Reveal the Beauty Products They’ll Wear on Campus
Students strive for natural looks and a dewy glow.
Not a Boring Basic: Urban Decay Unleashes Naked Ultimate Basics
The matte eyeshadow collection is the latest addition to the L'Oreal-owned brand's bestselling Naked…
Social Media Talks, Beauty Brands Listen
Consumers are turning to social media to voice concerns, and beauty brands are using this to inform business…
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Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit
The advertising overlays encouraged sharing across social media networks, drove interest in products and…
Urban Decay’s Wende Zomnir on Digital Relevance, Innovation
The edgy makeup brand's chief creative director and founding partner spoke during a speaker series event in…
Risch Named to New Role of Chief Retail Officer for L’Oréal USA
In his new role, Risch will guide retail expansion for L'Oréal USA.
‘Alice Through the Looking Glass’ Collection: Beauty, Accessories and Jewelry Inspired by Anne Hathaway, Johnny Depp
James Banks designers Adam Shulman and Heidi Nahser Fink created close to 60 pieces for the line.
Recipe for a Blockbuster: Urban Decay Teams With Disney on ‘Alice Through the Looking Glass’ Products
The sequel to the beauty brand's wildly successful "Alice in Wonderland" palette is expected to sell out…
Urban Decay Inks Ruby Rose to Spokesperson Deal
Rose is also the face of Ralph Lauren's Denim & Supply spring campaign.
Ulta Beauty’s Key Brands: Urban Decay
As one of the first prestige brands to enter Ulta, Urban Decay knew it was taking a calculated risk.