underwear
Footwear Fave Allbirds Is Now a Carbon-Neutral Underwear Company
Allbirds quietly launched last week a line of intimates made from a blend of New Zealand-sourced merino wool…
Mack Weldon CEO on Spinning Skivvies Into a Lifestyle Label
The direct-to-consumer men's underwear has grown up a lot over the past eight years.
After Tough Year, Gildan Sees ‘Back to Basics’ Plan Getting It Back on Track
Gildan said it made progress on its "Back to Basics" strategy to simplify the product portfolio and reduce…
WWD Recommends
Consumers Want Comfortable Innerwear. Is Seamless Garment Technology the Answer?
Seamless technology can give consumers the comfort-driven innerwear they want.
Behind the $99 Asking Price for Former CK Designer’s Kickstarter Boxer Briefs
Made from Italian and Belgian materials, Teamkit's boxer briefs feature a 75 percent stitch-and-thread-free…
Touching Base: Q&A With Dana Telsey on the State of Intimates and Underwear
Telsey talks innerwear as outerwear, women founders promoting size inclusivity in bra brands and athleisure's…
How Men’s Underwear Has Adapted to a New Male Reality
New men's underwear brands have evolved to meet the demands of a world and a market where masculinity has new…
How This New Men’s Brand Brings a Personalized Custom Fit to Underwear
Newly launched Nic Tailor claims it's the first men's underwear brand to provide a completely personalized…
PVH Inks Licensing Deal With Nike to Make Men’s Underwear
PVH Corp. has entered into a licensing agreement with Nike Inc. to design, source and distribute men's…
China’s Market Share Loss in Intimate Apparel Sourcing Sees Shifts for the Category
Sourcing trends in the innerwear sector have felt the impacts of shifted global trade.
HanesBrands Boosts Portfolio With $800M Purchase
HanesBrands is about to make its sixth acquisition in three years.
Aerie Gets Real With Underwear Campaign Featuring Unretouched Male Models
American Eagle's lingerie label Aerie has launched an underwear line for men—and it's accompanied by a male…
Calvin Klein Underwear Sales Boost PVH Q4 Profit
Marketing to Millennials with controversial ad campaigns starring pop culture icons Justin Bieber and Kendall…
Hanesbrands’ New Campaign Wants Women to Love Their Bras
HanesBrands Inc. ditched the usual cup-size system for its ComfortFlex Fit technology in two of its lines…
Naked to Extend New Women’s Line to Wholesale in Spring ’16
New York-based innerwear brand Naked is branching into women's for fall, selling a small collection of sleep…