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True Religion

True Religion Launches Butt-Enhancing Jeans

True Religion's efforts to court female consumers are taking shape.

True Religion Develops a Blue Jean Meant to Shape Your Butt

True Religion has tapped fashion influencer Anastasia "Stas" Karanikolaou to star in its campaign.

True Religion’s Playbook Leans Into Sports, Music

Rapper and Grammy-winner Saweetie is the face of the brand's Spring 2024 campaign.

True Religion Launches First Women’s-Focused Campaign with Saweetie

Two-time Grammy nominee Saweetie stars in True Religion's Spring 2024 campaign.

True Religion’s Playbook Leans Into Sports, Music

Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.

True Religion Adds Two Children’s Wear Licensees

True Religion's world is expanding.

Anti Social Social Club, True Religion Link on Collection

The two brands have tapped rapper Rich the Kid to be the face of the campaign. 

True Religion Wants to Dress Your Pets

True Religion wants a piece of the $20.5 billion global pet accessories market.

Anti Social Social Club, True Religion Link on Collection

The two brands have tapped rapper Rich the Kid to be the face of the campaign. 

Urban Outfitters Taps True Religion for Exclusive Y2K Styles

The collection is seeing double-digit average weekly sell-thrus on the URBN-owned retailer's website.

True Religion’s Growing Faith in Global Expansion

Developing a larger overseas footprint is a key component of the brand's strategy to eventually double its…

True Religion’s Growing Faith in International Expansion

Developing a larger overseas footprint is a key component of the brand's strategy to eventually double its…

Levi’s, True Religion Tap Musicians for New Campaigns

Music is the common thread in two new denim campaigns.

IMG’s New Virtual Client, Vernon Fronts Kenzo, Shu Qi Is the Face of Michael Kors

IMG Models has signed "alien influencer" Zlu, Vernon appears in Kenzo's fall campaign, Shu Qi makes her debut…

The Rap on True Religion

The denim lifestyle brand celebrates its 21st birthday with a nostalgic collection and rap music…