Tranoi
Brands Seek to Cultivate Desirability at Paris Trade Shows, Showrooms
The labels showing at Première Classe, Tranoï and in showrooms around town were getting creative in a…
Creativity, Exclusivity and Commercial Viability: Brands Seek to Tick the Boxes at Paris Trade Shows
For emerging brands showing at Première Classe, Tranoï and Man / Woman, it is becoming increasingly difficult…
Paris Trade Events Double Down on Creative Formats, Offering
Beyond the runway, Paris during the men's collections was a hive of activity for both established and…
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Galeries Lafayette Pop-up Celebrates African Fashion Designers
Partners of the initiative include the African Export-Import Bank, which is preparing to launch the Pan…
Morose Climate for Retail Weighs on Paris Trade Shows
Slow fashion and statement pieces were the sweet spots in Paris at Première Classe, Tranoï and Woman, but…
LVMH Prize Showroom Heralds a New, Culturally Diverse Approach to Menswear
Designers from the U.S., Saudi Arabia and Ghana were among those giving a modern spin to ancestral traditions.
Première Vision, Tranoï Organizer Rebrands Fashion Division as The Creative Pole
Uniting its 18 fashion trade fairs under a new banner, GL Events plans to add a beauty offering at Première…
Tranoï Showcases Japanese New Guard in Paris
The trade-show organizer, which has put its salon during men's on hold, is looking to events like runway…
Paris Trade Shows Ramp Up Events to Draw in Fashion Set and Support Brands
Tranoï and Première Classe are growing their focus on events like runway shows in a drive to help the…
Brands Court Demand for Exclusivity, Low-key Differentiation at Paris Men’s Trade Shows
Man was buzzing, while showroom-trade show hybrid Welcome Edition continued to gain ground.
Tranoï Men Show Canceled for June Edition
The men's fair is expected to return next year while the organizer focuses on starting a Tokyo show in…
Paris Trade Shows Look to Sweet Spots During a Challenging Market
Buyers at Première Classe, Tranoï and Woman were looking for a balance between commercial and statement…
Brands Bullish Despite Headwinds at Paris Men’s Trade Shows
Exhibitors at Tranoï and Man mirrored the shift toward more dressed-up silhouettes on the core men's market…
Craftsmanship, Creativity and Caution Dominate Discussion at Paris Trade Shows
At Tranoï, Première Classe and Woman, international retailers were back and buying but playing it safe.
Tranoï Bags ‘Emily in Paris’ Costume Designer Marylin Fitoussi to Style Campaign
The "Emily in Paris" stylist has put her colorful spin on branding for the September edition of the trade…