ThirdLove
Material World: Thirdlove Activates TempSync, Oeko-Tex Taps TextileGenesis for Digital Chains
Thirdlove bolsters its 37.5 fabric technology with TempSync Active while Oeko-Tex teams with TextileGenesis…
Material World: Modern Meadow’s Innovera Goes Global
Bio-design firm Modern Meadow will showcase its flagship offering, Innovera (fka Bio-Vera), at the Global…
Valentine’s Day Lingerie Is Still a Thing, According to the Experts
Popular gifts like lingerie are cheaper in February, says DealNews, as big retailers discount these items to…
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Retail Tech: Salesforce Layoffs, Leap Powers New ThirdLove Store
3D body scanning technology Bodd raised $5 million, while Italian performance footwear brand Garmont…
New Savage X Fenty Store Puts Fit Tech in the Spotlight
Rihanna's lingerie label is banking on fit tech at a time when players across fashion hope innovation can…
ThirdLove Challenges Nike With Activewear Expansion
Though the pandemic has heightened demand for activewear, the intimates brand said it has been developing the…
ThirdLove Teams with Dia & Co on Plus-Size Intimates
Women's intimates DTC ThirdLove and plus-size apparel marketplace Dia & Co have teamed up on an offering of…
ThirdLove Gives Fit Finder Quiz an Interactive Upgrade
The new interactive update comes two months before ThirdLove is slated to introduce a loungewear collection.
Behind ThirdLove’s Data-Driven Strategy to Survive COVID-19
Like many of the industry's DTC unicorns and apparel brands in general, ThirdLove has found itself hit hard…
Up Close: In Conversation with ThirdLove’s Ra’el Cohen
In this Q&A, ThirdLove's Ra'el Cohen discusses the possibilities of 3D printing and why the brand extends…
The New Intimates Landscape: Has Inclusivity Officially Won Out Over Sexy?
The retail world has begun a metamorphosis—and it's the intimates category that's leading the charge toward…
Why ThirdLove’s Taking its Online Approach Offline
ThirdLove is testing a store format to see what women want when they shop for bras, with a special focus on…
ThirdLove Continues to Expand Size Options
Digitally native bra brand ThirdLove has expanded its size range to 78 options for five of its best-selling…
How ThirdLove’s Risk-Taking Now Drives One Third of the Bra Brand’s Business
ThirdLove put data at its core to build a bra company on half-cup sizes, which now account for a third of the…
Is #MeToo Hurting Victoria’s Secret’s Sales?
Victoria's Secret is struggling with slumping sales—is the #MeToo movement, as one online research firm…
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