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The North Face

CEO Bracken Darrell Brings VF Corp.’s Reinvention Back to Wall Street

This time, the CEO brought his new brand presidents to pitch their growth plans directly to analysts.

Arc’teryx Taps 17-Year Nike Veteran Matt Bolte as Chief Merchandising Officer + Announces Other Leadership Appointments

For its Veilance brand, Marissa Pardini has been named general manager and Ben Stubbington now holds the…

VF Shows Signs of Turnaround Progress in Q3

CEO Bracken Darrell said the company was making "great strides."

VF Says Brands Will be ‘Anchored in Performance’ As It Outlines Growth Agenda at Investor Day

VF also said it would invest in design, marketing, business planning, AI and talent development.

VF Stock Surges After Q2 Sales Beat

The parent company to Vans, The North Face and more brands, reported revenues that surpassed expectations of…

The North Face Expands Gear Renewal Program to Include Online and In-store Trade-ins

The North Face enhances its commitment to sustainability and circular fashion practices.

VF Losses Mount as CEO Bracken Darrell Pushes Transformation

Change is everywhere as the company posted a 9 percent drop in first-quarter revenues.

The North Face Partners Launch ‘World First’ Sustainable Polyester Project

A consortium has established a supply chain to produce more sustainable polyester for The North Face in…

Shuffle Board: Beyond Shakes Up C-Suite, Authentic Expands to Africa

Chandra Holt exits Bed Bath & Beyond as CEO, while ex-Adidas exec Warren Bowers joins Authentic as general…

The North Face Trials Biodegradable Polyester Alternative

In partnership with the Bottle Consortium, the outdoor brand is experimenting with PHA fibers to replace…

VF Shows How to Work With an Activist Investor

VF Corp. appoints Caroline Brown to its board, following talks with shareholders, including activist investor…

VF’s Debt Load Suggests Asset Sales Ahead

VF's lackluster Q3 and looming $1.7 billion debt repayments have The North Face, Vans, Timberland and Supreme…

A New Freedom at VF: Bracken Darrell Starts to Make His Mark

In an interview with WWD, the CEO talked about the importance of brand and hinted at more changes to come at…

Second Activist Investor Gunning for VF

Heavy-hitter Legion Partners Asset Management, which has gone after Kohl's, Genesco, Guess and Bed Bath…

What an Activist Investor Wants From VF Corp.

The North Face and Vans are the Denver giant's biggest brands. Does that mean Timberland, Supreme and Dickies…