Tag Heuer
Tag Heuer Celebrates 50 Years of Porsche Carrera With Jaden Smith, Nina Dobrev
The Swiss watchmaker also unveiled a special edition of its Carrera timepiece in honor of the legendary…
EXCLUSIVE: Cai Xukun Is Tag Heuer’s Latest Ambassador for China
The Chinese musical artist's first campaign, featuring the Monaco watch, breaks on Thursday on Chinese and…
EXCLUSIVE: Tag Heuer Taps Youngest British Olympian, Sky Brown, as Ambassador
The skateboarding and surfing prodigy won a bronze medal at the 2020 Tokyo Olympics at only 13.
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Ryan Gosling on Being a ‘Blue Collar Bond’ in Netflix Spy Thriller ‘The Gray Man’
"My character is just an ordinary guy, he'd rather be a plumber or be home watching Netflix like everyone…
Respect and Utility Key in NFT Success, Says Tag Heuer’s Frédéric Arnault
The chief executive officer explained why an NFT viewer was the Swiss watchmaker's first Web3 move.
LVMH Luxury Ventures Invests in Lab-grown Diamond Maker Lusix
The French luxury conglomerate was one of several participants in a $90 million investment round in the…
Tag Heuer Fetes Motorsports and Jacob Elordi With Drone Show in Monaco
The party was one of the highlights of the brand's three-day Formula One Grand Prix weekend.
EXCLUSIVE: Tag Heuer Taps Jacob Elordi as Face of Monaco Watch
The actor's campaign features a new black titanium and gold special edition of the watch in honor of the…
Harry Styles Rules Twitter, Tag Heuer Goes Crypto, Omega Taps Allyson Felix
Harry Styles is the most popular 'Harry' on Twitter, Tag Heuer will accept crypto payments, Allyson Felix is…
Tag Heuer Adds Cryptocurrency Payment to U.S. E-commerce
The luxury watchmaker accepts 12 cryptocurrencies including Bitcoin and Ethereum through specialized payment…
Tag Heuer Pops Up for Miami Grand Prix Weekend
The pop-up experience runs from May 3 to 7.
Watchmakers Go for Precious Materials, Gemstones and Identity at Watches and Wonders
While the overall mood was buoyant, the war in Ukraine and continuing COVID-19 pandemic cast a pall on this…
The New Watch Buyer Is Young and Curious About Brand Values, Ethics
Watch sales, particularly in the U.S., are booming, powered by young, sophisticated customers curious about…
Tag Heuer Doubles Down on Innovation, Precision and Performance
Innovations include a solar-powered watch, a deep-sea piece for professional divers and "a new way of…
Tag Heuer Upgrades Connected Watch, Trade-in Program With Calibre E4
New in this version are the 42mm watch size and fitness programs, including some by tennis star Naomi Osaka.