Swimwear
Aurora San Unveils Direct-to-Consumer Swimwear With Interchangeable Straps
The brand's founders set out to create timeless silhouettes that can be updated by changing swimwear straps.
Calzedonia Launches Customized Swimsuits for Summer
The Italian beachwear brand debuts an online project to customize this season's must-have swimsuits.
Flagpole Resort 2018
Flagpole's resort collection made a case that signature swimsuits in an updated colorway, paired with…
Dwayne Johnson, Priyanka Chopra Don New Swimsuits in ‘Baywatch’ Remake
Costume designer Dayna Pink discusses remaking the iconic "Baywatch" swimsuits for Zac Efron, Alexandra…
Emilio Pucci Debuts ‘Bikini Bar’ in Cannes
A colored beach changing room showcasing a limited edition of bikinis will appear inside selected boutiques…
L Brands Sales, Profits Fall Sharply in First Quarter
The Victoria's Secret owner again cited last year's decision to pull swim and apparel from the brand's…
Réard Launches E-commerce Site
The swimwear brand launched online sales on the same day it presented its debut collection in Paris.
One-Piece Swimsuits Smothering Bikini Styles
One-piece swimwear is selling at a rate three times faster than last year.
Swimwear Brand GiGi C Bikinis Launches Direct
Developer Rick Caruso's daughter is behind the line, which aims to provide fashionable-yet-functional…
Everything But Water Takes Plunge in California
The retailer's set to open a store at Westfield Century City followed by Malibu in a bid to grow a larger…
Tommy Bahama Opens Women’s Swimwear ‘Cabana Room’ at New York Flagship
A version of the 300-square-foot shop will be offered to wholesale customers for cruise 2018.
Raj Swim Looks to Break the Mold With Launch of Vyb
The swimwear brand is designed and aimed at Millennials.
Ohana & Co. Hosted 7th Success for Progress Luncheon
Sustainability was a key theme among the presenters.
Swimwear Brand Réard to Be Reintroduced Globally This Spring
The two-piece bikini, exposing the navel, put Réard on the map in 1946.
Billabong Sheds Tigerlily in $46 million Deal
The swimwear brand will go to Crescent Capital Partners, as Billabong continues to hone its brand portfolio