Supima
Supima Design Competition Plants New Roots for Fashion
The Supima Design Competition is entering a new era this year with a seventh school added to its ranks and a…
Premium Fibers Defy the Race to the Bottom
While everyone else is going low, some brands have chosen to go high, opting for premium fibers that they…
Supima President and CEO Jesse Curlee Retiring After 36 Years
Supima, the U.S.-grown pima cotton brand, announced Monday that its president and CEO, Jesse Curlee, is…
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Are Specialty Fibers Worth Paying a Premium For?
Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding…
Cotton USA and Supima Collaborate with Freecultr
In their quest to make the most comfortable and soft T-shirt to date, clothing brand Freecultr has…
Supima Marketing Innovation in Luxury Sector Recognized by AAFA
PRESS RELEASE: New York, NY — April 29, 2014 — On a star-studded evening filled with celebrities, athletes…