super bowl
The Weeknd Wears Givenchy for Super Bowl Halftime Show Performance
The musician brought his classic style to the Super Bowl stage.
Klarna Rides Holiday Momentum to Super Bowl Spot
The "buy now, pay later" fintech firm tapped Maya Rudolph to star in a Western-themed Super Bowl commercial…
What to Expect at The Weeknd’s 2021 Super Bowl Halftime Show Performance
The Super Bowl preshow will also include performances by Amanda Gorman, Miley Cyrus and H.E.R.
WWD Recommends
A Look Back at the CFDA’s ‘Haute Couture’ Football Helmets
Fashion designers like Diane von Furstenberg, Narciso Rodriguez, Donna Karan and more designed their own take…
Super Bowl Crackdown: Feds, NFL Partner to Sack Fake Sports Merch
Operation Team Player is an annual operation that begins after every Super Bowl targeting shipments of…
Revisiting Tom Brady and Gisele Bündchen’s Couple’s Style
WWD looks back to the couple's best red carpet moments leading up to Sunday's Super Bowl.
Super Bowl Will Also Be a Style Showdown on All Fronts
The 55th annual event will be held Sunday night in Tampa Bay.
Kansas City Chiefs and Tampa Bay Buccaneers Agree on One Thing
Rather than have a sea of red on the playing field at Sunday's Super Bowl, the Bucs will wear white jerseys…
Visa Is Helping Small Businesses Kick Off Digital Payment Journeys on Super Bowl Sunday
The one-day offer will eliminate some of the costs of getting online and accepting digital payments.
Super Bowl-Bound Patrick Mahomes Gets Special Adidas Colorway
The footwear giant dropped the black, white and gold Ultraboost DNA in tribute to the Kansas City Chiefs…
Amanda Gorman to Perform at Super Bowl Pregame Show
The 22-year-old poet, who went viral for her performance at the inauguration, will be reciting another…
The Weeknd to Headline the 2021 Super Bowl Halftime Show
"Performing on the iconic stage."
Super Bowl Merchandise a Hot Seller
The Kansas City Chiefs are now the second biggest sellers after the 2018 Philadelphia Eagles.
A Look Back at Jennifer Lopez and Shakira’s Super Bowl Halftime Show Performance
A "Hustlers"-worthy pole dance, Swarovski crystal-embellished costumes and more from the duo's 2020 halftime…
Which Super Bowl Quarterback Is Moving More Merch?
Super Bowl LIV is nigh, and retailers have been stocking up on merch to outfit football fans nationwide.