Stretch Denim
Fair Harbor CEO Jake Danehy on Creating the Brand’s First Jean
The sustainable coastal lifestyle brand is stepping into denim.
Shapewear Brand Popilush Launches Denim-Inspired Collection
The label unveiled a new series that combines the look of denim with its comfortable shaping and smoothing…
Soorty Looks Back to Move Forward in New Collection
The denim manufacturer's Fall/Winter 2024-2025 concept collection examines the past, present and the future…
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Viral Athleisure Brand Halara Bets on Stretch Denim
Athleisure brand Halara launched HalaraMagic Jeans, a line of 58 pull-on denim styles with four-way stretch…
Candiani Denim Plans Coreva-Focused Brand
Coreva Design will launch in Summer 2024.
Italian Yarn Maker Offers ‘Something New in Terms of Stretch’
XLance is making a push into the denim market with durable, elastic yarn already used by Nike and Patagonia.
Stretch Denim, Humor-Driven Marketing Spell Success for This DTC Brand
The Perfect Jean was on track to finish 2022 as a $15 million business.
NYDJ Turns 20, Focused on Consumers and Fit
The brand is releasing three new denim styles to celebrate the milestone.
About Damn Time—Lizzo’s Yitty Introduces Stretch Denim
The Fabletics Inc.-backed brand launched the size-inclusive "Denim Is Served" collection.
Silver Jeans Co. Offers Multi-Size Jeans for Men
The brand expanded Infinite Fit to men's.
Rosti Introduces Denim Cycling Shorts
Functional and fashionable, the Bib Jeans by Rosti will be sold starting this spring.
Hyosung Helps Denim Brands Build Cohesive Sustainable Stories
Hyosung is creating spandex that performs while also being better for the environment.
Loose Fits Who? Good American Introduces Compression Denim
Compression is the latest performance story from Good American.
The Skinny on Skinny Jeans’ Popularity
A new Edited study says the silhouette's strength has definitely waned—especially in men's—though it's not…
Jag Jeans Stretches Its Legs (and Waists and Backsides)
Its new Forever Stretch jeans group adapts to a woman's changing shape.