Story
Story Founder Exits Macy’s on Eve of Retailer’s Reimagined July 4th Fireworks: Week Ahead
Rachel Shechtman's leaving Macy's on June 30 as the retailer restructures operations to focus on its core…
Macy’s Story Collaborates With Dick’s Sporting Goods for Experiential Outdoor Theme
Outdoor is the new theme at Story, the experiential concept at 36 Macy's doors, which includes partnerships…
Macy’s Has a New Story to Tell, and One the Consumer Can Experience
Macy's launched the Story concept shop in 36 stores across 15 states. The first concept theme is "color," and…
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At Macy’s, Physical and Online Retail Share Tactics
Macy's is combining new digital tools in its app with modern merchandising tactics in-store to create an…
Macy’s Invests in Experiences with Story Concept Shop Acquisition
Macy's has tapped an outside source in its quest to boost customer experiences.
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