Steph Curry
Steph Curry Just Became the First NBA Player to Wear an On Sneaker on Court — Shop His Exact Style Here
The Warriors' point guard took the On The Roger Pro Fire kicks for a spin during warmups on January 20, 2026.
Bryce Harper, Under Armour Extend Sponsorship Deal
The baseball player had said over the weekend that he was a "free agent" in terms of his footwear and apparel.
Steph Curry Pays Homage to Kobe Bryant With His Sneakers at Warriors-Raptors Game
Curry wore the Kobe 11s "All-Star" in the "Northern Lights" colorway.
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Steph Curry Exits Under Armour, NikeSkims Debuts + More of 2025’s Surprise Sneaker Partnership Moves
Including the end of blockbuster partnerships and high-profile crimes.
Steph Curry Wore ‘Flu Game’ Air Jordans and Played in Nikes for the First Time Since 2013
Details on the sneaker free agent's latest selections.
Shaq Says Reebok Is in Discussions With Steph Curry as He Looks for a Potential New Sneaker Deal
Curry wore Shaq's Reebok Shaqnosis Tuesday night.
Adam Sandler Dons Pink Curry Flow 11 ‘Girl Dad’ Sneakers in Italy Ahead of the 2025 Venice Film Festival
The "Happy Gilmore 2" star can't get enough of the Curry silhouette.
Steph Curry’s Under Armour Deal: The Details of His Potential Lifetime Contract
Curry could end up making more from Under Armour than his $500 million in forecasted NBA earnings.
Top 5 Under Armour Ad Campaigns
Explore the company's greatest ad campaigns and their stars, which include Misty Copeland and Michael Phelps.
How Steph Curry Is Helping Under Armour Catch Up With Nike in the Basketball Biz
How the brand found a superstar whose marketability & playmaking skills could help the company's basketball…
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