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Are You Maximizing Personalization to Drive Customer Loyalty?

Celigo's Mark Simon outlines strategies and tactics to get the most out of the data you have.

Nike & Starbucks Serve Up <em>Piping Hot</em> Collaborative Coffee Kick

Nike loves food. Remember when they made those Krispy Kreme-themed kicks? Or those chicken and waffle

After Bitter Feud, Ackman Divorces JCP

The startlingly public corporate feud between hedge-fund manager William Ackman and JC Penney (JCP) simply…

Even Post-Resignation, Ackman Feud Remains Bitter

Following an unusually rancorous public dispute between them, hedge-fund manager William Ackman tendered his…

Ackman’s Activism Backfires, Forced Out by JC Penney

Concluding a very public and contentious dispute, hedge-fund manager William Ackman has officially....