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Stance

Marquee Brands Buys Stance

The brand management firm has also partnered with United Legwear to build the business anew.

Teva Bets on Socks and Sandals

Socks and sandals are officially a go, if Teva's new partner has anything to say about it.

NBA All-Star Weekend Has Become a Fashion Affair

Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the…

How CEO Jeff Kearl Did His Homework Before Starting Stance

"I don't want to know if you went to Stanford or a community college," said the cofounder of the sock…

How These “Self-Proclaimed Knitters” Get Thousands to Line the Block for Socks

Stance, the sock brand beloved by celebs and athletes, has growth on its mind as it looks to forge a stronger…

Rihanna Gets In the Holiday Spirit With ‘Thottie or Nice’ Sock Collection

Stocking stuffers for the #RihannaNavy.

Stance Introduces Intimate Apparel

The women's line takes cues from streetwear and performance.

Rihanna Drops New Stance Collection Featuring Her Most ‘Iconic Looks’

Rihanna's latest Fenty for Stance collection features fits including her 2014 CFDA Awards dress and 2015 Met…

New Balance & Stance Are a Package Deal

Boston-based New Balance and San Clemente, Calif.-based sock brand, Stance, team up for two collections…

Rihanna Named Most Marketable Celebrity

From Christian Dior to Puma and Stance, Rihanna’s widespread appeal has made her a marketer’s dream, and now…

Rihanna Named Most Marketable Celebrity

From Christian Dior to Puma and Stance, Rihanna’s widespread appeal has made her a marketer’s dream, and now…

Big Feat: Jeff Kearl on the Future of Stance

The company that made a name for itself on a commodity product wants nothing more than to be the best at…

Stance Launches Retail in New York

The sock brand's SoHo door features an edited assortment of socks and men's underwear as well as the Stance…

Rihanna Partners With Stance on Limited Edition Socks

Burgeoning sock company Stance announced it is bringing musician and fashion icon Rihanna on as a…

Stance Nabs Lululemon Exec to Head Global E-Commerce Strategy

The San Clemente, Calif.-based company said it created the new position of executive vice president of global…