Sportswear
Chinese Garment Manufacturer to Open Multi-Million Dollar Factory in Arkansas
The Chinese are coming.
McGuire Denim Adds Sportswear for Fall ’16
McGuire Denim Designer Marianne McDonald is expanding her strong roots in blue jeans, to include sportswear…
<em>Comfort on a High</em>: How Brands are Re-Imagining the <b>Luxury Heel</b>
Heels. They hurt. Anyone who’s had their feet held hostage in a pair of sky-high stilettos would not list…
WWD Recommends
How Asics is Trying to Lure <em>Younger Consumers</em> in New Campaign
Japanese athletic footwear brand Asics is challenging all athletes to “WANT IT MORE” in a new campaign aimed…
Diadora Celebrates Inaugural Run with New ‘Made in Italy’ Shoe
Italian sportswear brand Diadora is holding its first-ever 1500km run this week, and to celebrate the company…
Nordstrom Partners with Olivia Palermo for Line Featuring Premium Denim
Nordstrom is collaborating with fashion and lifestyle influencer Olivia Palermo for a collection in…
Colmar and Directa Plus Launch World’s First Graphene-Enhanced Sportswear Collection
Performance apparel company Colmar has teamed up with Directa Plus, one of the world's largest producers and…
Year in Review: When Denim Accepted Athleisure
In 2015, we asked, “What’s the deal with athleisure?” The buzzword became a full-blown category as denim…
Tommy Hilfiger Teams with G-III for New Women’s Dress Collection
PVH Corp.’s Tommy Hilfiger brand and G-III Apparel Group, Ltd. have entered into a five-year licensing…
Adidas to Develop Custom, Recyclable Sports Apparel
Adidas sporting goods may never need to be thrown out again. The retailer, in its latest eco-friendly effort…
Op-Ed: How to Compete Against the Goliaths of Golf Wear
In order to out-design, out-source and out-sell the "Goliaths" of the sportswear market, the "Davids" need to…
Adidas Launches Activewear Aimed at High School Girls
Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball…
Limited Too is Coming Back in 2016
Bluestar Alliance recently revealed it had bought the trademarks to tween retail chain Limited Too and plans…
Season of Change: Perry Ellis Announces New Leadership
After 50 years leading Perry Ellis International, Inc., founder and CEO George Feldenkreis announced he will…
Adidas Attracts Outdoor Enthusiasts With PrimaLoft Partnership
It's fair to say that in the outdoor apparel arena, the more labels a product has, the more likely a consumer…