sponsorships
L’Oréal Paris Named the Inaugural Beauty Partner of the 2026 Kentucky Derby
The beauty brand will activate on-site and throughout the week leading up to the big race on May 2.
Adidas Athlete Leadership Summit Champions LGBTQI+ Equality in Sports
The German athleticwear giant also debuted the latest of its NMD sneaker silhouettes—NMD V3.
Under Armour Settles UCLA Dispute as Adidas Signs Up College Stars
The university had sued its former partner in August 2020, months after Under Armour terminated its…
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Did Magic Johnson Miss Out on His Own ‘Jordan Brand’?
Though HBO's new drama suggests the former Laker missed out on $5.2 billion, the real amount is almost…
Adidas Unveils ‘Wide-Sweeping’ Student-Athlete Sponsorship Program
Set to begin rolling out this fall year, the program will give more than 50,000 student-athletes the…
Nike Expands Megan Rapinoe Partnership, Signs First College Athlete
Nike said the journey it's on with Rapinoe "signals a major shift in how we partner with athletes" and could…
College Athletes Cash In on New Sponsorship Rules
"It may not be the wild, wild West, but it is going to be pretty wild," said J. Michael Keyes, a partner at…
FTC Warns Instagram Users to Disclose Sponsorships
The Federal Trade Commission (FTC) issued warnings to 90 Instagram users for failure to disclose sponsorships…
Skechers Has <em>Winning</em> Weekend at L.A. Marathon
Skechers Performance is celebrating several milestones as two of its sponsored athletes notched winning runs…
OrthoLite to Sponsor Brooklyn Nets
OrthoLite has announced a new multi-tiered partnership with the Brooklyn Nets for the 2015-2016 NBA…
Under Armour Maps Out German Expansion Plan
Under Armour unveiled a series of partnerships aimed to grow brand awareness and sales in Europe. The…
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