SoHo
New Era to Open Global Flagship in SoHo
The store will feature collaborations, licensed products and exclusive items.
Nike’s New Temporary SoHo Store Celebrates the Grit of NYC
Nike's new SoHo home opens to the public on April 16.
Nike and Adidas Will Battle It Out With Dueling Storefronts at Bustling SoHo Intersection
The Swoosh's new home is located directly across the street from Adidas' massive SoHo flagship on the corner…
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Gen Alpha-favorite Italian Brand Subdued Debuts First U.S. Freestanding Flagship in New York’s SoHo
The opening in Manhattan marks the first step in the brand's expansion strategy Stateside.
EXCLUSIVE: Marc-Antoine Barrois Sets Up Shop in SoHo
The couturier-turned-perfumer will open his first North America boutique on April 16.
Zara Opens Men’s-only Store on Spring Street in SoHo
Although only a temporary space, the company operates permanent men's stores in Costa Mesa, Calif., as well…
WeWearAustralian Expands Into Physical Retail With SoHo Store
Opening Saturday, the Mercer Street store is the first of four WeWearAustralian boutiques that are slated to…
Engineered Garments Creates New York-themed Capsule for Gu
The collection, called Manhattanism, is inspired by '70s New York style.
Extreme Cashmere Opens North American Flagship in SoHo
The Amsterdam-based brand created by Saskia Dijkstra sells genderless clothing in unisex sizing.
Aflalo Unveils First Retail Space in SoHo Studio
The founder of Reformation, Yael Aflalo eschews the traditional storefront for an intimate setting.
New Balance Lands in SoHo With Second NYC Opening in Two Months
The store is located at 542 Broadway.
Estonia’s President and First Lady Help Strengthen Fashion Diplomacy in New York
The SoHo boutique Canvas welcomed many Estonians to a cultural event Wednesday night.
Ikea Is Taking Over Nike’s Space in Soho, But the Swoosh Isn’t Leaving the Neighborhood
The company's current SoHo store is likely to close in January.
Tony Melillo Has Rebooted ATM With Steve Madden, Complete With a New SoHo store
In addition to the new Mercer Street door, the designer has a plan to attract young shoppers.
Jaded London Brings Its Retail World Tour to NYC, Hints at Future Permanent Store
Located at 107 Grand Street, the shop is open now through the end of the year.