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Smartwool

These Major Brands Are Making New Socks Out of Old Ones

So many socks are worn through and thrown away each year. Now, brands are stepping up with new waste-saving…

Adidas, Sperry, On and More: Earth Day Serves Sustainable Style

Sustainable makeovers, progress updates and notable collabs are the name of the game for brands feting Earth…

Untuckit CEO Aaron Sanandres Dove Into Sock Manufacturing’s ‘Underbelly.’ Here’s What He Learned.

As the Definite Articles founder investigates designing sustainable waste-free performance socks, Smartwool…

Allbirds, Smartwool, Icebreaker Help Launch World’s First Regenerative Wool Platform

Commitments from 167 farms cover more than 1 million hectares of regenerative farming.