smartphones
GfK Study Finds Women More Likely to Use Mobile Devices to Shop than Men
A new GfK study has found that women are far more inclined to shop on their smartphones or tablets, meaning…
Report: Retailers’ Mobile Efforts Miss the Mark with Shoppers
Global shoppers are becoming savvier than ever when it comes to using their smartphones in-store, but…
Smartphones Are Becoming the Most Used Device for Consumers
Smartphones are quickly becoming the most used device for consumers, with 84 percent using these them while…
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Is Google’s Buy Button Good for Retailers?
Google: It's where more than one billion monthly users turned last year to learn how many calories are in a…
Macy’s Expands Use of Google’s Proximity Marketing Platform
Beginning November, Macy's shoppers can Google search for a product on their smartphone and see what's…
Study: Consumers Still Rely on Physical Stores to Inform Online Buys
In a new world where fingerprint payment systems and digital wallets are realities, no wonder there's doubt…
Hudson’s Bay Company Deploys Beacon Mobile Technology in Stores
Hudson’s Bay Company (HBC) has begun using beacon technology in some of its department stores to deliver…
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