smartphone shopping
NBCUniversal’s ShoppableTV Puts a New Spin on Home Shopping
NBCUniversal will now display scannable QR codes during its programming, allowing viewers to shop directly…
An Alarming Number of Shoppers See the Store’s Relevance Declining
As shoppers use their smartphones more to satisfy their retail experience, many are starting to see less…
Shopping While Driving, Walking the Dog: Consumers Gets Candid About Their E-Comm Experience
Thanks to omnipresent smartphones, consumers now shop anytime, anywhere. Here's how they feel about the…
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Here’s How Consumers Think AR and VR Will Influence Shopping for Apparel
In the near future, smartphone users will rely on digital assistants for everything from "aspirational…
Forrester: Buy Buttons Are Not the Future of Shopping
Nearly two-thirds of Americans are smartphone owners and 74 percent of online adults use social media, so it…
Study: Half of In-Store Apparel Purchases Inspired by Digital
Retailers content to bask in the belief that digital channels are not a threat because brick-and-mortar…
India’s Myntra Moves to Mobile App-Only
India's biggest fashion e-tailer, Myntra, is shutting down its desktop website and moving to a mobile-only…
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