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size inclusive

How Judy Blue Became a Viral TikTok Brand

The size-inclusive brand celebrates its 25th anniversary this year.

Ozempic Not Shrinking Plus-Size Market—Yet

Fashion and apparel retailers could be catering decisions toward the 10 percent of the adult population…

Why J. Brooks Boutique Is One of America’s Fastest-Growing Private Companies

Founding CEO Jessica Brooks tells Rivet how the e-tailer is helping women of all shapes and sizes find…

Good American’s Khloé Kardashian: ‘Inclusivity Is More Than Just a Moment’

Good American co-founders Khloé Kardashian and Emma Grede and model Ashley Graham discussed the importance of…

Spanx Challenger Invests in Body Confidence

Trafilea, the parent of size-inclusive shapewear and intimates brands Shapermint and Truekind, has acquired…

Victoria’s Secret Just Bought a B Corp

Intimates "trailblazer" Adore Me will be a "growth vehicle" for the inclusive post-Angel lingerie giant when…

Abercrombie Gives Kids’ Denim the Size-Inclusive Treatment

Abercrombie kids' 2022 size-inclusive denim collection offers sizes 5/6 to 17/18 in short, regular and long…

QVC Taps Universal Standard for 00-40 Fashion Capsule

QVC and Universal Standard collaborate on Form & Line, a size-inclusive six-piece fashion capsule collection…

Lands’ End Brings Size-Inclusive Swimwear to QVC Shows

The on-air debut featured women's swimwear live and across QVC's digital platforms on Friday reaching 200…

Abercrombie & Fitch Documentary Revisits Its Discriminatory History

"White Hot: The Rise and Fall of Abercrombie & Fitch" profiles the teen retailer's checkered history of…

Universal Standard Offers Denim ‘Mystery Box’

Size-inclusive denim brand Universal Standard unveiled its 2022 mystery boxes featuring 11 different themed…

Could ‘One-Size-Fits-Most’ Save the Skinny Jean?

Denim brands and mills are working to provide one-size-fits-many jeans, which offers a high-stretch…

Target Offers Sneak Peek of Lego-Themed Holiday Fashion

The size-inclusive Lego Collection x Target will offer 300 items, including "brick-inspired" hoodies and…

Torrid Plans 25 New Stores a Year for ‘Wildly Underserved’ Shoppers

The plus-size women's retailer's stock jumped 31 percent after second-quarter sales rose 34 percent to $332.9…

Does Sex Still Sell Jeans?

While some denim brands still use sexy ad campaigns to sell jeans, their approach has evolved significantly.