Running
Puma Is Doubling Down on Marketing: Inside the Brand’s ‘Go Wild’ Campaign
The German athletic giant revealed it will spend 40 percent more on advertising compared to 2024.
Puma and Danish Running Brand Saysky Just Released Chic Gear for Almost Every Type of Run
Including Puma's Deviate Nitro 3 and Deviate Elite Nitro 3.
Satisfy Calls Out Nike for T-Shirt That Appears to Copy One of Its Signature Designs
At issue are holes that look like distressing but are actually used for ventilation.
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"This doesn't happen without intention in how we set our values for our organization and how we live those…
Is Nike Ready for a Major Comeback in Running?
With The Running Event 2024 in the rearview, industry insiders weigh in.
4 Ways TRE Proved the Running Market Just Keeps Getting Hotter
From tech innovation to an increased focus on the everyday runner, brands continue to go all in on the…
On Co-Founder: ‘We’re No Longer Just a Running Brand’
On is leaning into other categories including tennis, training and outdoor.
Why Tech Reps Are Run Retail’s Unsung Heroes When It Comes to Building Community
"A great tech rep working with the floor, side-by-side with our crew, is one of the best ways for a brand to…
Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Leading run clubs, brands and specialty run retailers discuss the nuances of their professional relationships.
Hoka Partner Hellah Sidibe Has Run Every Day for More Than 7 Years. Here’s Why He Has No Plans to Stop.
Sidibe's goal is to eliminate the barrier to entry to be a run streaker. That's part of the reason he loves…
Elliott Hill Starts as Nike’s CEO Today: Here Are 4 Key Priorities He Needs to Address
Hill, who served in several leadership roles before retiring from the Swoosh in 2020, is facing high…
The Running Event Reveals the Winners of Its 15th Annual Best Running Stores Awards
The retailers will be honored at the 2024 Industry Awards Dinner, which will take place during The Running…
How Adidas Changed Its Approach to Innovation & Then Starting Winning
The brand is driven by one of its founder's core mantras.
Fiona O’Keeffe Prepares for the Olympics as an Instant Marathon Phenom
The Puma-sponsored runner became the first American woman to win the U.S. Olympic trials in her debut and…
Baltimore’s Fashion Innovation Hub Boosts Sewing and Start-ups
The aim is to revive the city's needle trade and to advance design innovation as well as area businesses.