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Rihanna
Rihanna, born Robyn Rihanna Fenty on Feb. 20, 1998, is a singer, businesswoman and fashion icon. Signed to Def Jam at 16 years old in 2004, when Jay-Z was the then-president of the record label, the Bajan talent first captivated audiences with her edgy pop-themed music, including the Grammy-winning single “Umbrella,” the ballad “Diamonds” and the hit “Don’t Stop the Music.”
She's also long captivated fans with her style, mixing streetwear elements with high fashion. She has even collaborated with major fashion players, including Dior, Manolo Blahnik, Armani, Chopard and Puma on collections.
She won the Fashion Icon award at the 2014 CFDA Fashion Awards wearing a completely sheer, sparkling Adam Selman dress covered in Swarovski crystals. That same year, she assumed the role of creative director of Puma, releasing the sub-brand Fenty x Puma a year later, which offered a platform suede creeper sneaker.
Her power in the fashion industry hit new heights in 2019 when she announced her Fenty fashion line with LVMH Moët Hennessy Louis Vuitton, which marked the first time a Black woman headed a brand under the company. (The fashion house was paused in 2021, during the COVID-19 pandemic.)
The line came two years after she debuted Fenty Beauty — one of the most successful celebrity beauty launches — which also sits within LVMH, as part of Kendo, the company's beauty incubator.
Fenty launched at Sephora with 40 shades of Pro Filt'r foundation meant to suit a wide range of skin tones. The launch altered the landscape of the beauty industry, and prompted many brands to launch deeper complexion shades. In December 2018, Fenty Beauty won the WWD Beauty Inc Award for Digital Innovator of the Year.
Rihanna championed inclusivity again with the 2018 launch of Savage x Fenty, a lingerie and loungewear brand that recentered the idea of intimatewear on the female gaze. Rihanna held her inaugural Savage x Fenty fashion show during New York Fashion Week in 2018, with models of all different sizes and dancers wearing sneakers. Since 2019, she has partnered with Amazon Prime Video to livestream the shows on the platform.
In 2023, Rihanna returned to Puma as the creative director of Fenty x Puma.
Rihanna
Rihanna Drops Second Fenty Shoe Collection With Designer Amina Muaddi
The collaboration features four styles and is available Thursday on fenty.com, and later at Farfetch and…
Rihanna’s Savage x Fenty Taps Megan Thee Stallion for Holiday Campaign
The rapper first teamed with Rihanna in May as a Savage x Fenty brand partner.
Adaptive Fashion Fights Stigmas Among People With Disabilities
Lingerie brands like Intimately are creating innerwear for women with disabilities that are both functional…
LVMH Says Rihanna’s Fenty Clothing Line Is a ‘Work in Progress’
Unlike Rihanna's highly successful beauty line, the Fenty clothing label has yet to find its footing.
Underwear on the Rise Amid Pandemic
Lingerie and intimates brands are growing their underwear offerings in an attempt to capture more consumers…
Rihanna Apologizes for Using Islamic Text in Recent Fashion Show
"We understand that we have hurt many of our Muslim brothers and sisters, and I'm incredibly disheartened by…
Paris Hilton, Willow Smith And More Model in Rihanna’s Savage X Fenty Lingerie Fashion Show
Rihanna tapped a lengthy list of talent to model Savage X Fenty's latest collection for her second show with…
Lingerie Brands Give Back During Breast Cancer Awareness Month
During the month of October, intimates apparel firms find creative ways to join the fight against breast…
Savage x Fenty to Launch Men’s Wear Collection
Rihanna partnered with rapper Christian Combs on the collection that made its debut today and launches on…
EXCLUSIVE: Fenty Fashion Has a New Managing Director
Bastien Renard worked for 19 years at Nike and Converse in Europe and in the U.S.
LVMH Prize Winner Thebe Magugu Launches Online Store
The South African designer told WWD how he is navigating the COVID-19 retail landscape while upholding his…
Rihanna’s Second Savage x Fenty Show to Feature Performances by Travis Scott, Rosalía and More
The entertainer is teaming with some of today's biggest performers and celebrities for her second lingerie…
The Best Celebrity Beauty Brands
These celebs nailed the side hustle with their beauty brands.
Victoria’s Secret’s Next Move
The lingerie brand's parent company is soaring on Wall Street. But will consumers embrace the new Angels?
Rihanna’s Latest Savage x Fenty Collection Features Model, Actress Nazanin Mandi
The two-year-old lingerie brand drops the new collection this Saturday, a day after the much-anticipated…