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Rihanna
Rihanna Stephane Feugere/WWD

Rihanna 

Rihanna, born Robyn Rihanna Fenty on Feb. 20, 1998, is a singer, businesswoman and fashion icon. Signed to Def Jam at 16 years old in 2004, when Jay-Z was the then-president of the record label, the Bajan talent first captivated audiences with her edgy pop-themed music, including the Grammy-winning single “Umbrella,” the ballad “Diamonds” and the hit “Don’t Stop the Music.”  

She's also long captivated fans with her style, mixing streetwear elements with high fashion. She has even collaborated with major fashion players, including Dior, Manolo Blahnik, Armani, Chopard and Puma on collections.  

She won the Fashion Icon award at the 2014 CFDA Fashion Awards wearing a completely sheer, sparkling Adam Selman dress covered in Swarovski crystals. That same year, she assumed the role of creative director of Puma, releasing the sub-brand Fenty x Puma a year later, which offered a platform suede creeper sneaker.  

Her power in the fashion industry hit new heights in 2019 when she announced her Fenty fashion line with LVMH Moët Hennessy Louis Vuitton, which marked the first time a Black woman headed a brand under the company. (The fashion house was paused in 2021, during the COVID-19 pandemic.)  

The line came two years after she debuted Fenty Beauty — one of the most successful celebrity beauty launches — which also sits within LVMH, as part of Kendo, the company's beauty incubator. 

Fenty launched at Sephora with 40 shades of Pro Filt'r foundation meant to suit a wide range of skin tones. The launch altered the landscape of the beauty industry, and prompted many brands to launch deeper complexion shades. In December 2018, Fenty Beauty won the WWD Beauty Inc Award for Digital Innovator of the Year. 

Rihanna championed inclusivity again with the 2018 launch of Savage x Fenty, a lingerie and loungewear brand that recentered the idea of intimatewear on the female gaze. Rihanna held her inaugural Savage x Fenty fashion show during New York Fashion Week in 2018, with models of all different sizes and dancers wearing sneakers. Since 2019, she has partnered with Amazon Prime Video to livestream the shows on the platform.  

In 2023, Rihanna returned to Puma as the creative director of Fenty x Puma. 

Rihanna

Rihanna Returns to Her Go-to Amina Muaddi Snake Print Pumps for Christmas Shopping

The singer styled the shoes with a Celine men's jacket.

The FNAA Shoe of the Year Club: Pharrell Heaps Praise on Former Winners Rihanna and Virgil Abloh

Williams won the same award on Wednesday.

Rihanna Plays With Proportions in Dramatic Balenciaga Look for the Gotham Awards 2025 With A$AP Rocky

The Fenty Beauty founder's look was curated by stylist Jahleel Weaver.

Robbie Williams to Debut as Furniture Designer at Design Miami

As Design Miami gears up to welcome 25 first-time participants and a celebrity-studded crowd, WWD explores…

Rihanna Goes Incognito Mode With Off-duty Luxury Look in Los Angeles

The Fenty Skin founder took a monochrome approach to her look.

Rihanna and A$AP Rocky Shimmer in $632,500 Worth of Jewelry at the 2025 CFDA Fashion Awards

A$AP Rocky received the Style Icon Award at the annual event on Monday night.

Rihanna and A$AP Rocky Let Their Shoes Do the Talking at the CFDA Fashion Awards 2025

The Fenty Beauty founder wore Alaïa, while Rocky donned Chanel.

Spanx Keeps an Eye on Innovation in Competitive Fields

The global shapewear market size was estimated at $2.73 billion last year and it is projected to hit…

EXCLUSIVE: Fenty Skin Enters Ulta Beauty With New, Exclusive Body Collection

"Our brand philosophy has always been 'Beauty for All' — so we had to bring the new collection to Ulta…

Rihanna Welcomes Baby Girl Rocki Irish, Announcement Features $80,000 Watch and Gold ‘R’ Pendant

Rocki has joined her older brothers, RZA and Riot, in the family's "R" tradition.

EXCLUSIVE: The Lede Company Expands Talent Division to Paris

The agency, which represents celebrities including Rihanna and Pharrell Williams, continues to expand its…

Pregnant Rihanna Reclaims Statement Footwear in Miu Miu Cap-toe Pumps

The shoes retail for $1,200.

Rihanna Goes Back to the Archives With Snakeskin Gucci Bag

The Savage x Fenty founder put her spin on '90s and Y2K trends.

Celebs Love Jean Shorts, Loose Fits This Summer

Denim is a staple in celebrities' closets this summer.

Rihanna’s Maternity Sneaker Game Gets a Pink Puma Speedcat Update

The sneakers retail for $100.