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Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Settles 4-Month-Old Trademark Infringement Lawsuit
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Usain Bolt Has Strong Opinions About New Track ‘Super Spikes’
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Puma Designs for Female Players in ‘New Era’ for Soccer Shoes
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Nike Says Sexual Assault Investigation Sparked Neymar Split
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M&A Talk Swirls as Kering Sells Large Chunk of Puma Holdings
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Why Kering Is Backing Away From Puma
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Nike and Puma Are Still Duking it Out Over…’Footware’
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90% of Puma Products to Use ‘More Sustainable Materials’ by 2025
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Foot Locker Marks Autism Acceptance Month While Zappos Advances Adaptive
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Footwear Bounces Back at Puma Despite Global Store Closures
Approximately 30 percent of stores selling Puma products in Europe and Latin America are still closed due to…