Premiere Classe
Brands Seek to Cultivate Desirability at Paris Trade Shows, Showrooms
The labels showing at Première Classe, Tranoï and in showrooms around town were getting creative in a…
EXCLUSIVE: WSN to Launch New Experiential Trade Show in October
Dubbed "Jill," the new annual event launching in October will span four days for professionals and the public…
Creativity, Exclusivity and Commercial Viability: Brands Seek to Tick the Boxes at Paris Trade Shows
For emerging brands showing at Première Classe, Tranoï and Man / Woman, it is becoming increasingly difficult…
Paris Trade Shows Ramp Up Events to Draw in Fashion Set and Support Brands
Tranoï and Première Classe are growing their focus on events like runway shows in a drive to help the…
WSN Trade Shows Adjust September Dates and Location Due to Paris Games
Who's Next will take place between Sept. 8 and 10 for its 30th anniversary edition, while Première Classe…
At Paris Fashion Week, a New Design Show Aims to Draw a Stylish Crowd
For its inaugural edition, the Matter and Shape salon will feature creations by designers including Rick…
Birimian Scales Up African Fashion Platform With Private Equity Investor
The one-year-old investment company is partnering with Trail Capital to launch a long-term investment company…
Paris Trade Shows Scale Up Once More
The trade show format remains essential in helping buyers to discover young designers — and there were plenty…
EXCLUSIVE: Première Classe Invites Fine Jewelry Trunk Show to Upcoming Edition
A 10-brand edit from the Precious Room by Muriel Piaser fine jewelry trunk show will be shown during the…
Traffic Down 33 Percent at Première Classe
Buyer cancellations linked to the coronavirus epidemic led to a decrease in attendance levels, even if the…
Premiere Classe Emphasizes Sustainable Designs
The accessories trade show put a new emphasis on heritage craftsmanship and eco-friendly designs.
Buyers Favor Paris Trade Shows as Tranoï Gets New Leadership
Paris remains a favorite for buyers attending apparel trade shows, but Tranoï's new director says the city…
South African Showcase Among Highlights at Première Classe
The recently wrapped salon received rave reviews from buyers as it heads into its 30th anniversary.
Paris Trade Shows Look to Maintain Relevance
The French capital's salons have continued their ongoing struggle to respond to an increasingly complex…
Independent Retailers Upbeat at Paris Apparel Trade Shows
Buyers said there was a difference between the struggles of large chain retailers and niche boutiques…