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post-purchase

Up Close: In Conversation with Narvar CEO Anisa Kumar

Narvar CEO Anisa Kumar discusses the value of post-purchase engagement and what is driving a growing need for…

Can Brands Swing the Returns Pendulum in Their Favor?

Roughly 25 percent of shoppers would pay for convenient ways of returning their purchases, according to…

Success Story: Farfetch Streamlines the Post-Purchase Order Tracking Experience

The online luxury marketplace turned to ParcelLab to personalize communication and give shoppers transparency…

Delays Spook Shoppers Into Holiday Head Start

One study said 5 percent of consumers already completed their holiday shopping, while another 12 percent plan…

Why Retailers Must Seize the Post-Purchase Opportunity to Create a “Moment of Trust”

Pitney Bowes's latest offering not only helps retailers increase customer engagement, but also improves the…

How Managing the Post-Purchase Afterglow Boosts Return Shoppers

Narvar's post-purchase software, Track, increases engagement and brings customers back to retail sites, says…