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Walmart Rents Out Holiday-Season Shelf Space
Walmart partners with tech startup Popable to offer small businesses popup shop opportunities inside stores.
Billy Reid Brings Southern Charm to Cali
Designer Billy Reid opened his first Los Angeles retail space with a popup at Platform in Culver City.
Levi’s Offers Custom Experiences at Hudson’s Bay
Styling services and tailoring are some of the enhanced experiences offered at the new shop-in-shop.
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Calvin Klein Jeans Upcycles Denim in Hong Kong
Calvin Klein Jeans partnered with Fashion Clinic to develop the Reimagined Denim Collection made from excess…
Re/Done, Rebecca Minkoff, Christy Dawn Coming to ‘Conscious’ Klarna Popup
Pay-later platform Klarna is encouraging consumers to "shop with a mission" at its Los Angeles "conscious"…
Re/Done Hits the Road With Ford
Re/Done is hitting the road with Ford Motor Company this summer in a first-of-its-kind popup paying homage to…
Why ThredUp Urged Followers to ‘Skip’ Shein Popup
ThredUp's Erin Wallace said the Instagram campaign was not about "going after Shein," but "an opportunity to…
H&M Shutters Shanghai Flagship Amid ‘Complicated Situation’
Long-lasting Covid shutdowns this spring likely exacerbated an already tenuous environment following last…
Parachute Lands at Pop-In@Nordstrom
Climate-neutral Parachute will see its sustainable, organic and circular home textiles and apparel featured…
AE77 Experiments with Popups Inside American Eagle Stores
AEO's premium denim label AE77 opened shop-in-shops at four American Eagle locations for a limited time.
Rag & Bone Kicks Off Holidays with the Gift Factory
Rag & Bone's new popup at The Grove in Los Angeles shines a spotlight on its winter accessories and…
Rag & Bone’s Outerwear Collection Gets Popup Treatment at Saks
Rag & Bone teamed with Saks Fifth Avenue for an outdoor-themed shopping experience in New York City.
Shopify LA Reopens with Permanent Popup Space for Merchants
Shopify is helping its Los Angeles merchants reach shoppers in person at its downtown brick-and-mortar space.
Levi’s Courts Gen Z with Coffee and Sweats Popup
Levi's launched a popup at its Times Square location in partnership with brand ambassador Emma Chamberlain's…