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Pony

Why Brands May Need to Start Rethinking Their Influencer Marketing Strategies

Brands are still banking on influencers to drive business, but the landscape is dramatically changing…

Pony Plots Comeback with the Help of Joey Bada$$

Pony relaunches this fall with a focus on its New York City roots, with the help of Brooklyn hip-hop musician…

Iconix Brand Group Acquires Full Ownership of Iconix China

Iconix Brand Group, which recently purchased the North American rights to Pony, acquired the remaining 50…

Iconix Brand Acquires the North American Rights to Pony

Iconix Brand Group, in partnership with Anthony L&S Athletics, LLC, has acquired the North American rights to…