performance
Denim North America Tackles Biodegradable Performance Denim
Denim North America’s latest innovation slashes the length of time denim lives in landfills. The Columbus…
Denim Dabbles in Performance
Denim is no longer the staid—though beloved—blue jean fabric it once was; the American wardrobe favorite has…
Denham Tests “See Now, Buy Now” with New Collection
The third generation of denim by Denham The Jeanmaker will arrive in stores next April 25, but the company’s…
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New Technology & Construction Lead Cotton to the Great Outdoors
Cotton is not usually the first fabric that comes to mind in the outdoors market, but new treatments and…
Feet First: Performance Yarns Drive Innovation Explosion in Athletic Socks
Consumers are discovering the importance of matching their socks – to their physical activities, that…
Adidas Launches <em>Subscription Service</em> for Women
Adidas is going after female customers in a new way with the launch of Avenue A, a women-only subscription…
Adidas Launches Activewear Aimed at High School Girls
Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball…
From Tube Socks to Formula One: DL1961’s Athletic Fall Collection
For a denim line that has long focused on performance, it’s not surprising that DL1961 comes out punching…
Wrangler Introduces Moisture-Wicking Denim
Wrangler is out to show it’s not just athletes who can benefit from wicking technology. The VF Corp.-owned…
Dickies Gets Technical with Performance-Inspired Work Shirts
Known for durable work wear staples, like sturdy pants and coveralls, Dickies is launching an…
Press Release: Apparel Powerhouse Launches New Contender For Best Base Layer
(Chicago, Los Angeles, Boston, June 2013) The Team that brought Polartec® (fleece) to the world market…