partnership
C&A Splits with Mustang to Focus on Own Denim Brand
European fashion retail chain C&A announced it will cut ties with longstanding denim brand partner Mustang to…
Lego Lands at Pottery Barn Kids
Pottery Barn Kids bet on the popularity of one of the most iconic toy brands, launching a new licensed line…
G-Star Raw Outfits Monks with C2C-Certified Denim Habits
G-Star Raw partnered with the Trappists of Koningshoeven Abbey, a monk-led brewery, to design a C2C-certified…
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AEO’s $3 Million Helps Fund Two LGBTQ+ Support Projects
American Eagle Outfitters, Inc. has raised $3 million for LGBTQ+ nonprofit It Gets Better Project since…
Collaboration Trumps Competition in Retail’s New Pandemic Trend
The pandemic "opened the door" for retailers to leverage their brands in new and novel ways, says retail…
Why Are There So Many New Denim Collaborations?
Denim experts weigh in on the benefits of collaborations, including reaching new demographics and creating…
Sephora Taking Over Kohl’s Beauty In Strategic Partnership
The partnership will expand into at least 850 stores by 2023.
Strength in Numbers: Why Brand Convergence Boils Down to Retail Relevance
Infor chief merchant Doug Tiffan explains why brands and retailers need to be thinking about relevance and…
Datacolor and CSI Enhance ColorReaderPRO Color Matching Capabilities
Datacolor has partnered with Color Solutions International to improve the indexing and measurement of the…
The Next Frontier for Winning Brands? Ecosystems, Says Accenture
Two is better than one, and the companies than plan to succeed in the years ahead will need to take that…
Skechers to Expand Israel Business in Joint Venture
Skechers has signed a new partnership which will help to expand Skechers footprint in Israel. Joining forces…
Nordstrom and Madewell Deepen Partnership
Nordstrom knows when it's got a good thing going.
Nike <em>Sees Its Future in 3D</em> with New HP Partnership
Nike has announced a new partnership with information technology company HP, aimed to lead to further…
<b>Vibram</b> Becomes Official Footwear Partner of Vail Resorts
High-performance rubber sole producer Vibram has announced a new partnership with Vail Resorts Inc., the…
Wal-Mart, Bharti India Partnership Over
Wal-Mart has decided to call it quits on its Indian joint venture with Bharti Enterprises citing struggles…