Parachute
Parachute Teams With SuperCircle on Textile Take-Back Program
The home textiles brand has partnered with SuperCircle on a take-back program for products like sheets…
Parachute Has a Whole New Line of Millennial-Friendly Furniture
The living room line is made primarily with PFAS-free textiles, a major push for the digitally native…
Parachute Lands at Pop-In@Nordstrom
Climate-neutral Parachute will see its sustainable, organic and circular home textiles and apparel featured…
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Parachute Goes Circular With Recycled Down Pillow
Parachute CEO Ariel Kaye shares how the home goods company is thinking about circularity and reducing waste.
Havenly and Parachute Recuit Style Experts to Court Millennials and Gen Z
Home companies Havenly and Parachute are both turning to interior designers to better serve their customers.
Climate-Neutral Parachute Aims for 100% Organic Cotton
CEO Ariel Kaye said the switch to organic cotton won't impact pricing on Parachute's products at this time.
Parachute Drops GOTS-Certified Organic Cotton Collection
"Sustainability is the key to solving many of the challenges we face today," CEO Ariel Kaye said.
6 Questions with Parachute’s New Merchandising Chief
Meredith Lamont, a retail veteran who previously worked with Pottery Barn, Gap and Levi Strauss, is…
Parachute Doubles Down on Millennial-Friendly Category
The bedding maker's expansion into furniture last fall beat its daily plan by 400 percent, prompting a bigger…
Parachute Eyeing Carbon Neutral Certification by Earth Day
The brand's sustainability goals focus on Climate + Earth, Responsible Materials, Ethical Manufacturing, and…
Parachute Isn’t Just a Bedding Brand Anymore
Soft goods and decor company Parachute is expanding into the furniture category with a new line of bed frames…
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