PacSun
Pacsun’s Back-to-School Denim Offers ’90s, Genderless Style and New NFTs
Pacsun paired its new back-to-school denim collection with a second installment of Pac Mall Rat NFTs and a…
Pacsun Reaffirms Metaverse Ambitions Despite Unsold NFTs
Meanwhile, StockX responded to Nike's NFT lawsuit and Boohoo "sold out" of its 10,000-token drop.
Pacsun President Explains Why the Metaverse Matters
Brieane Olson said the retailer views the metaverse as the future and is strategizing accordingly with…
WWD Recommends
Retail Tech: Pacsun Optimizes Store Fulfillment, Vera Bradley Taps AI Assortment Planning
Backbone PLM launched an Adobe Illustrator plugin, and Avery Dennison has unveiled its first accelerator…
Pacsun Turns to First-Party Data as Third-Party Cookies Crumble
Pacsun co-CEO Mike Relich said SoundCommerce's latest platform is allowing it to measure what it once relied…
Here’s How Recycled Denim Helps America
On Nov. 15, America Recycles Day aims to improve both the country and the planet by encouraging more…
Will Allegations Damage Brandy Melville’s Standing With Gen Z?
Its exclusive retail partner Pacsun said it was "deeply troubled" and "looking into the situation to make a…
Pacsun Incentivizes Consumers to Recycle Their Jeans
Pacsun announced the launch of PacDenim For A Better Tomorrow, an in-store recycling and incentive program…
Retail Tech: Pacsun Goes Crypto, G-Star Raw Taps RFID
Mirakl powered Debenhams' online marketplace launch, while DXL partnered with AI-based FindMine to help…
Gen Z Teens Are Really Into Secondhand Shopping
Not much has changed with which brands the high-school-aged crowd prefers and where they shop online…
Pacsun’s New Brand Targets Gen Z Demand for ‘Fluid Fashion’
Gender-neutral styles—only formally introduced at Pacsun just a year ago—now account for more than…
A$AP Rocky Hosts VIP Launch Party at Pacsun NYC Flagship
The Gen Z haunt is also getting into the red-hot livestream shopping game, allowing fans to preview and…
PacSun Invests in Gen Z Culture With A$AP Rocky Deal, Resale Launch
The California retailer plans to kick off the 18-month A$AP Rocky partnership with a Vans collaboration.
Kylie and Kendall Jenner Look to ’90’s Dressing’ in Latest PacSun Collab
The lineup will include items the pair say they "love to throw on during the hot summer days," including big…
PacSun Picks 2 Young Designers to Co-Create Gender-Free Fashion
The designers will work closely with the retailer's teams to develop, manufacture, market and sell their…