Outerknown
Outerknown Refines Sea Jeans Collection
Candiani Denim fabrics are used throughout the men's and women's collection.
Material World: Lubay Takes the Leap, BioFabricate’s Call to Action
The Belgian brand brings Beyond Leather's apple waste alternative to market while Biofabricate announced its…
Outerknown, Keel Labs Make a Splash by Sprucing Up Shirts with Seaweed
Outerknown is making waves with Keel Labs by upgrading its iconic Blanket Shirt to feature the sustainable…
WWD Recommends
Outerknown Fine-Tunes Its Jean Fits
"We don't want to just be the most responsible jeans out there," co-founder and creative director John Moore…
Outerknown Opening 4 New Stores
Outerknown wants to be in places "where there are folks who believe in what the brand stands for," including…
Outerknown’s ‘California Series’ Shines a Spotlight on Domestic Farmers and Producers
The spring 2023 capsule was made with California cotton and milled and sewn in-state.
Outerknown Gets Circular with Maker of Bernie Sanders’ Meme-Worthy Mittens
The Vermont mitten-maker behind Sen. Bernie Sanders' viral inaugural meme-fodder moment is returning to the…
Outerknown and Net-a-Porter Cash in on Circular Fashion
Outerknown and Net-a-Porter add to the growing list of fashion companies looking to own a piece of the resale…
How Outerknown and Royal Robbins Advance Circularity
Outerknown has launched "Second Spin," a new circular collection of men's and women's knits made from…
Denim Brands Take On the Industry’s Plastic Problem—One Polybag at a Time
There's no getting around it: the fashion industry is drowning in plastic, and the single-use polybag is a…
Outerknown Teams with Guatemalan Design Lab for Upcycled Denim Collection
Outerknown debuted a line of tops made with upcycled fabric sourced from The New Denim Project, a circular…
Denim Executives Respond to Capitol Riots
Levi's Chip Bergh and Outerknown's Mark Walker advocate for positive change after a violent mob stormed the…
How Circularity and Material Innovation Can ‘Heal Our Planet’
"Without material innovation, I don't know if we're going to get to this point of circularity," Outerknown's…
Outerknown Joins Roster of Brands Offering Biodegradable Stretch Jeans
Outerknown remade its Iconoclast high-rise skinny jeans for women with Candiani's Coreva biodegradable…
Here’s How Outerknown is Eliminating Polybags from Its Supply Chain
Outerknown is on a mission to become a fully circular brand by 2030.