outdoor
AI-driven Insights Reveal Key Trends Shaping Outdoor Consumer Buying Decisions and Preferences
Yotpo's research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters…
REI Names Kristin Shane Chief Merchandising Officer
The former Guitar Center and PetSmart executive will seek new categories and opportunities for the active…
Dakine Expanding Beyond Action Sports to Active Outdoors
The company now owned by Marquee Brands got its start in 1979 creating the surfboard leash.
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Kontoor Makes Helly Hansen Its First Acquisition for $900 Million
Kontoor CEO Scott Baxter says Helly Hansen focuses on the Wrangler and Lee owner's top expansion categories…
Columbia Sportswear Wants Younger, More Active Customers
Columbia Sportswear's increase in marketing spend is part of its Accelerate Growth Strategy, targeting…
Krimson Klover Creates an Arty Mountain View
Collaboration with artist Mads Berg brings vibrant, artistic flair to skiwear.
EXCLUSIVE: Mackage Moves From the Slopes to the Streets With New Collection
"The Elements" collection features a range of outerwear styles with pieces priced up to $3,000.
REI Alleged to Use Overseas Suppliers That Violate Labor and Human Rights
The co-authored report was produced in response to complaints that were raised by workers.
Herschel Supply Is Launching Outdoor Equipment Collection
The bags and apparel blend performance attributes with a modern aesthetic.
Noah Kahan Collaborates With L.L. Bean for ‘the Northern Attitude’ Collection
The Grammy-nominated 27-year-old's collaborative assortment includes illustrations of his German shepherd…
Liam Gallagher Fronts Berghaus’ ‘Icons’ Campaign
The collection features three reimagined archival styles from the outerwear brand.
All Seven Core Eastern Mountain Sports Stores to Remain Open
Mountain Warehouse's $10 million deal to acquire Eastern Mountain Sports will keep seven core stores in…
Amer Sports Raises Guidance After Q2 Beat, Led by Arc’teryx
Revenues for technical apparel, which includes Arc'teryx and Peak Performance, were up 34 percent…
Béis Unveils Utility Collection With National Park Tour Pop-up Depots Across the U.S.
Béis' new Utility Collection features sustainably crafted, adventure-ready gear showcased in a traveling…
Columbia Sportswear Stays Ahead of Red Sea Disruptions
Columbia Sportswear CEO said a "good percentage of merchandise has already been delivered" and contracts…