Olympics
Ralph Lauren’s Hot Tech Helps Team USA Keep Cool
Ralph Lauren is showcasing its latest fashion innovation on the world's biggest stage.
Puma, Mercedes Formula 1 Team Collaborate on Record-Setting Track Spikes
Norwegian track star Karsten Warholm, one of the athletes Puma worked with on the line, already broke a…
Western Powers Rebuke Beijing Over Xinjiang ‘Abuses’ by Urging Olympics Boycott
What's more, a Chinese textile factory has sued prominent Xinjiang researcher Adrian Zenz for the collapse of…
WWD Recommends
Indian Olympic Association Ditches China’s Li-Ning as Uniform Sponsor
The global backlash against China's aggressive "wolf warrior" diplomacy is intensifying.
US BMX Freestyle National Team Will Make Olympic Debut in Levi’s
Levi's and Champion worked with USA Cycling to become the official apparel provider for the BMX Freestyle…
Xinjiang Allegations Rankle Lawmakers Down Under
As Australia considers a crackdown on Xinjiang imports, signs abound that China's alleged human-rights abuses…
Ralph Lauren’s Team USA Uniforms Put Sustainability in Olympic Spotlight
Team USA's official outfitter, Ralph Lauren, unveiled the Made in America Closing Ceremony uniform and…
US Backpedals on Rumored Boycott of Beijing Olympics
Calls are mounting for nations to shun the 'genocide Games' over Xinjiang human-rights abuses as uniform…
Team USA Calls Puma’s Olympic Trademark Fight a ‘Declaration of War’
The USOPC has filed a lawsuit against the sportswear company, saying Puma's actions ambushes it and its…
Adidas Explains How its ‘Smart Layering’ Performance Apparel Works
Great Britain, Germany, Ethiopia and Hungary's Summer Olympics team kits incorporate Adidas's new performance…
Saucony Goes Toe to Toe with Nike, Adidas in Marathon Running Faceoff
Saucony is dropping a carbon-plated marathon running shoe to take on Nike and Adidas.
Asics Collected Recycled Clothing to Make Team Japan’s Olympic Gear
The sportswear is part of Asics' wider commitment to climate change and a circular economy through its Reborn…
Nike Makes Circularity Its Moon Shot With ‘Space Hippie’ Shoes, Olympics Uniforms
Nike is pouring circular-economy principles into its eco-friendly Space Hippie shoes and Team U.S.A. Olympic…
How Running’s Rising Star Emma Bates Plans to Help Asics Reach Millennials
Bates stars in a new Asics ad campaign along with track and field competitor Queen Harrison and Lane Carico…
Asics to Turn Recycled Clothing into Japan’s Olympic Uniforms
Asics will be recycling clothing, gathered from the general public, to manufacture uniforms for Japan's…