millennial consumers
Gen Z and Millennials Want to Buy Their Shoes From Retail Stores, Survey Says
Big-box stores like Walmart and shoe retailers such as Famous Footwear and Foot Locker were the top place…
What Do Young Consumers Have on Their Holiday Wish List? Social Purpose—Yours
Shoppers have "discovered that your dollar is your vote," said Tiffany Reid, fashion director of Bustle…
Did Klarna and Cosmo Just Reinvent the Back-to-School Sale?
Pay-later platform Klarna is teaming up with the millennial bible—Cosmopolitan Magazine—to stage a summer…
Revolve Reported a Strong Q3 But There Could Be Trouble Ahead
Revolve is a fan-favorite among millennials, but rising inventory levels mostly to slowing demand for…
Express Aims for Millennial Makeover With New Wellness-Themed DTC Brand
Built on campfire vibes and CBD facemasks, new DTC brand Upwest is aimed at millennials and their need for…
To Woo Millennials and Gen Z, Brands Play the Long Game
At Shoptalk Daniella Vitale of Barneys and Marc Rosen of Levi's talked building brand loyalty in millennial…
As Tastes Change, Bridal Retailers Struggle to Woo Millennials
Millennials spend more than the past four generations on weddings. Why is David's Bridal struggling, while…
To Court Millennials and Gen Z, Brands Need Visual Search
Younger consumers, whose buying power is on the rise, are open to new technologies that facilitate the path…
Why the Future Shopper Wants You to Be More Like Amazon
A new Wunderman report shines the spotlight on what to expect from the future shopper.
Don’t Make These Millennial Marketing Mistakes
Millennials are open to new forms of engagement, according to marketing firm Fluent.
The Number of Shoppers Describing Amazon as “Fashionable” Might Surprise You
Research from Astound Commerce uncovers consumer sentiment toward Amazon and how fashion shoppers behave…
Why Aren’t Millennials Buying Conscious Clothing?
If millennials love sustainability and ethical companies so much, why aren't they snapping up ethical brands…
Less Is More: Target Opens Its First TargetExpress
In a new attempt to appeal to and rebuild its dwindling base of Millennial customers, Target opened the…
Cash-Strapped Teens Bad News for Retail
Teen shoppers have become key target demographic for retailers, bad news since they have been…
Macy’s Targets Millennial Shoppers with Two New Brands
This August, Macy’s plans to launch two new brands as part of what it calls...
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