maternity
Aubrey Plaza Gives the Little Black Dress a Maternity-style Spin
The actress wore pieces by Camilla and Marc and Betsey Johnson.
Mama on the Move: FP Movement’s Hatch Collab a ‘First’ for Each Brand
Their new line of activewear for mothers and moms-to-be marks a growth spurt for each label.
Hatch Rewrites Maternity Fashion With Funding and Facelift
Meghan Markle-approved Hatch is hard at work changing the face of maternity fashion.
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How Rihanna’s Billionaire Style Is Influencing Maternity Fashion
From baggy jeans to sheer dresses, Edited examines how new mom Rihanna is triggering a whole new vibe in the…
Next Taps Hedge Fund for Royal-Approved Maternity Wear Deal
The British fashion retailer and financial sponsors sprang for the Duchess-approved brand for expectant…
L’Agence and Hatch Elevate Maternity Jeans
With famous mom-to-be Rihanna stepping out in jeans to announce her pregnancy, maternity fashion is back in…
Marquee Lands $10 Million to Spark Digital Growth at Maternity Brands
The brand management firm feels it can further boost post-pandemic digital growth initiatives at Motherhood…
Royal-Approved Maternity Label Eyes $84 Million IPO
Seraphine has attracted a cadre of celebrity fans from the Duchess of Cambridge to Carrie Underwood and Coco…
Hatch Retools Classic Keds for Mother’s Day
Maternity lifestyle label Hatch, a cult favorite of expectant celebrity moms, has launched its first footwear…
Sézane Applies French-Girl Aesthetic to Maternity Denim
Sézane launched a new capsule of maternity apparel designed to be worn throughout motherhood, dubbed 9 Months…
‘Couch Couture’: Brands Chase the Comfort Craze
Brands from Allbirds and Mango to Uniqlo and Mindd are seizing on consumer demand for soft, sofa-ready style.
Adidas Designs Activewear to Last From Pregnancy to Postpartum
Four months after Nike debuted its first collection designed specifically for pregnant and postpartum…
All Eyes on Kamala Harris’ Boots, Cozy Sets and Maternity Shapewear
Data from global search platform Lyst reveals consumers' undying interest in comfort fashion and heritage…
Kate Middleton’s Go-to Maternity Brand Arrives at Macy’s
Seraphine, recipient of The Queen's Award for two consecutive years and a favorite of Kate Middleton, now has…
Nike to Launch Maternity Line for Pregnant, Post-Partum Athletes
While Nike's well-known slogan encourages athletes to push forward, its new maternity line urges moms to give…